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StrikeAd built the world’s first dedicated mobile demand side platform, Fusion, back in 2010. Whether you want us to manage your campaigns, or you want to setup everything yourself, we’ll enable you to make the most of the opportunity that programmatic (across multiple devices) presents. Our platform lets you plan, build and evaluate campaigns quickly and easily whilst helping you optimize the unique opportunities of mobile.

The result? Highly targeted, cost effective and efficient mobile ad campaigns that make the most of your ad budget and get you the results you want.



Intuitive dashboard



Advanced targeting

Media planning tools


Advanced optimisation

Quick & easy campaign setup



Real-time reporting


Engage vs Solo

Key differences between our two main offerings


StrikeAd Engage

StrikeAd Engage is a fully managed solution sold on a per IO basis, with brand-safe whitelists available, local sales support and client services

  • StrikeAd Engage: a fully managed service with 24/7 access to StrikeAd’s team of experts
  • Simple and straightforward: no need for any understanding of mobile advertising or
    programmatic buying
  • Sophisticated mobile targeting: (by device, carrier, network type, app/site, etc…)
  • Because it’s a fully managed service it’s a risk free way of running campaigns
  • StrikeAd Engage is built on the same feature-rich platform as StrikeAd Fusion so there is no compromise in technology, reach or performance

StrikeAd Solo

StrikeAd Solo is a self serve platform, sold on a fee basis and offering full transparency as well as local support and training from the strikeAd team

  • StrikeAd Fusion: a single console through which agencies can plan, execute and evaluate hundreds of mobile campaigns
  • Sophisticated optimisation, tracking, insight and analytics offering unparalleled levels of efficiency
  • Scalable: - huge mobile reach of over 28
    billion monthly page impressions
  • Transparent inventory incorporating brand safety
  • Granular targeting options specific to mobile (by device, carrier, location, app etc.)



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Upwardly Mobile

Gavin Stirrat, COO at Strikead, argues that mobile programmatic is starting to mature.

We have seen multiple reports recently on how the mobile channel is starting to make serious inroads into advertising, having already significantly disrupted consumer habits. Some forecasts: mobile ad spend is going to hit £2bn this year in the UK (IAB). Mobile is going to represent 40 per cent of paid media by 2018 (eMarketer). And most interestingly, mobile is ahead of desktop in terms of the share of display that’s traded programmatically (37 per cent on mobile vs 28 per cent on desktop). Those working in mobile will testify to the speed of developments in the mobile media space, and programmatic appears to be following that trend with very rapid adoption. There are a number of reasons why we believe this is happening…

The first is fragmentation – for any planner, the sheer quantity of buying points in the UK alone is bewildering, especially so given every supplier has their own angle on why they represent the best choice. Those that aggregate supply at scale make navigating this choice much more palatable. Historically, that has been the major ad networks, but we are now seeing significant shifts towards the DSPs, and this is happening not just from the agency trading desks, but also the individual agencies within the larger holding groups.

Data quality
The second is the improving quality of data – the variety of audience and behavioural data partners available on desktop has not easily transferred across to mobile. Desktop data was driven through behaviour tracked through cookie technology and a lack of unifying cookie technology in mobile app has restricted the amount and quality of data available. Mobile has, however, been bringing its own unique capabilities to the data space, driven by real-world behaviours observed through location data derived from GPS-enabled handsets.

The selling of this data has required an education process due to the inherent difference in the datasets to those of desktop DMPs. Companies like Factual have demonstrated real success here, as evidenced by its recently-announced global partnership with WPP. In addition, more traditional offline data companies, such as Experian, have been working hard to enable their data sets on mobile. Being able to target Mosaic segments without an additional data layer is something that’s not been possible historically, but mobile capabilities make that possible. As Experian is a trusted partner of so many brands for other forms of marketing it’s a logical choice and in some cases a comfortable first step into mobile.

Improved tracking
The third factor is improved tracking – for many years, the challenges that mobile throws up around tracking have served as a block to larger budgets migrating to mobile. This is no longer the case, and in fact some of the moves made in mobile today are addressing weaknesses that have existed in desktop for some time now. If a brand is looking to drive brand engagement, there are multiple rich media vendors out there, including companies such as Celtra, where it’s possible within an RTB environment to identify, optimise, and pay only for the interactions that matter within the rich creative. For direct response, app tracking companies such as Criteo’s AD-X allow tracking of not just the download, but the conversions that actually drive ROI, such as in-app purchases.

More traditional desktop tracking solutions such as Medialets are also making moves into mobile where they are making it possible, amongst other things, to track not just post-click but also post-impression conversions. This brings mobile display far closer to the desktop world. Finally, we’re starting to see solutions coming to market that allow cross-device tracking. While still in its infancy, the ability to understand and attribute value to a banner that a consumers sees on their commute to work, that drives a conversion on their tablet that evening, is a compelling story that is likely to become a much bigger currency than it is at present. Privacy remains a constant conversation yet to be fully addressed, but there are solutions out there from companies such as TRUSTe who offer consumers notice and choice to opt out of tracking.

Creative formats
The final factor is evolving creative formats – a mobile has always been one of the most intuitive devices for a consumer to engage with. Being able to touch, tap, swipe and tilt is much more natural to us than using a keyboard or mouse. That behaviour extends to interactions with rich media units, creating an ad experience that didn’t exist prior to touch-screen phones. Consumers immediately understand how to swipe through galleries or rotate cars by touch. Native ad units, which have been so successful on social networks for many years, are now making their way across many other apps and sites. These create the opportunity to build integrated ads, crucially in a very scalable manner, which is key to programmatic.

There’s still a lot of work to do in terms of education on navigating the different solutions that are appropriate to varying brands and campaign goals, and there is certainly likely to be further effort required in terms of consumer awareness and privacy. But in a sector that is expected to be larger than all offline channels by 2016 (eMarketer), mobile is arguably the most exciting place to be working today, and certainly needs to be regarded by marketers as the central pillar of any true cross-media campaign.

Gavin Stirrat is COO at Strikead


Google, Microsoft and Weve among those to join IAB’s first ever working group to tackle programmatic trading on mobile

Brands including Google, Microsoft and Weve have joined the Internet Advertising Bureau (IAB)’s first ever working group dedicated to tackling programmatic trading across mobile devices.

To read the full article, click here.