StrikeAd built the world’s first dedicated mobile demand side platform, Fusion, back in 2010. Whether you want us to manage your campaigns, or you want to setup everything yourself, we’ll enable you to make the most of the opportunity that programmatic (across multiple devices) presents. Our platform lets you plan, build and evaluate campaigns quickly and easily whilst helping you optimize the unique opportunities of mobile.
The result? Highly targeted, cost effective and efficient mobile ad campaigns that make the most of your ad budget and get you the results you want.
Key differences between our two main offerings
StrikeAd Engage is a fully managed solution sold on a per IO basis, with brand-safe whitelists available, local sales support and client services
StrikeAd Solo is a self serve platform, sold on a fee basis and offering full transparency as well as local support and training from the strikeAd team
The IAB (Interactive Advertising Bureau) Southeast Asia, Singapore Chapter has established a mobile committee to drive investment in mobile advertising.
The committee features voices from all sectors of the mobile ad space, from Facebook to Amobee, and aims in the short term to act as a collective industry voice to grow investment and improve both the sophistication and measurement approach to that particular investment, said the IAB.
To read more click here
The digital ad sector has made some tangible progress in the war on fraudulent ad impressions, thanks to new detection methods and improved processes from many sell-side platforms. However, problems still persist in the desktop space and in particular, Appnexus was recently called out for allowing more fraudulent suppliers into its exchange.
In the mobile ad space we believe the opportunity for fraud is minimised by the natural controls in the app ecosystem which comprise the majority of our inventory. Apps are safer environments as they must be vetted before being allowed in a store, and the stores themselves are nationally controlled to minimise redirect to suspicious country domains.
Furthermore, at StrikeAd we use an automated system to protect our advertisers involving a three layered approach to combat against fraudulent impressions, clicks and conversions as follows:
1.) Exchange bid ID: StrikeAd use the exchange bid ID to remove any duplicated impressions, clicks or conversions. The exchange bid ID is encoded in StrikeAd’s unique impression identifier, and whenever this is repeated more than once we will only count the first recorded instance
2.) Timestamp : for all traffic that has our unique identifier associated at click or conversion level, but no impression matches the same ID – all click/conversions are discounted. Further to this, all clicks that are registered more than an hour later than the initial impression will be removed
3.)Price Checking: StrikeAd make checks against the bid and win price for each impression. Where the win price is higher than the bid price, the subsequent impression is removed.
In addition, StrikeAd also manually detects suspicious behaviour which could be fraudulent in the by building a unique site/app ID. Here a unique identifier is associated to every site/app that StrikeAd listens to in the bid request. This is split into three parts:
1. Exchange name
2. Inventory type
4. Which would equal ‘nexage_app_24311’
In the past few weeks the percentage of impression fraud that we identified and removed was 11.7% and click fraud was 1.0%.
For all campaigns in the Detailed reporting section of Fusion, StrikeAd users can split the data by the individual sites/app that traffic was delivered against, including impression, click and CTR.
StrikeAd users can then filter by highest CTR to the lowest and decide to blacklist at the campaign level those with suspiciously high rates. Furthermore, StrikeAd can do the same for obvious fraud at the system level as an additional protective service to its customers.
Alex is an experienced mobile advertising entrepreneur, leading the strategic direction and day to day running of StrikeAd from the New York office. Prior to founding StrikeAd, Alex launched and ran Unanimis (Orange), and also seeded the strategy that led to the launch of OpenX, and led its subsequent funding by Index and Accel.
Gavin is responsible for the international commercial teams in EMEA and APAC, as well as the global business development, product, client services and operations teams. Before joining StrikeAd, Gavin was Millennial Media’s first international employee, and was responsible for establishing the company in EMEA. He has previously held roles at Advertising.com and PwC.
Jay leads the global financial operations and corporate governance functions for StrikeAd. Before joining the team Jay was the Director of Web Finance and Operations at Brooks Brothers Group. Amongst other roles, he previously co-founded Traffiq (an online SaaS platform).
Andrew is Vice President of Sales EMEA, based in London, and oversees a team working on client acquisition and retention. His roles over the past 9 years in sales have included three years at Yahoo! as a Sales Manager and Sales Director at Struq which became one of the UK’s leading adtech start ups.
Ryan is experienced in helping early stage start-ups grow and was employee #1 of the Americas, leading the expansion of the Americas business of StrikeAd from the Global HQ in New York City. He now leads our APAC team, based in Singapore. Prior to StrikeAd, Ryan was an early stage employee at Collective Inc.
Dmitry leads StrikeAd’s engineering, technology and R&D efforts from StrikeAd’s Kiev offices. Prior to joining StrikeAd, Dmitry was CEO at QArea Group Inc., a global outsourcing technology company, and Innovecs, a business technology outsourcing company, headquartered in the Ukraine.