StrikeAd built the world’s first dedicated mobile demand side platform, Fusion, back in 2010. Whether you want us to manage your campaigns, or you want to setup everything yourself, we’ll enable you to make the most of the opportunity that programmatic (across multiple devices) presents. Our platform lets you plan, build and evaluate campaigns quickly and easily whilst helping you optimize the unique opportunities of mobile.
The result? Highly targeted, cost effective and efficient mobile ad campaigns that make the most of your ad budget and get you the results you want.
Key differences between our two main offerings
StrikeAd Engage is a fully managed solution sold on a per IO basis, with brand-safe whitelists available, local sales support and client services
StrikeAd Solo is a self serve platform, sold on a fee basis and offering full transparency as well as local support and training from the strikeAd team
Digital advertising attributions – the measurement of the value of each digital marketing contact that contributed to a desired outcome (IAB’s definition) – has always been a challenge for digital marketers; and whilst there has been a lot of progresses on finding solutions to match digital advertising efforts to digital sales, an even bigger challenge has arisen for marketers looking to link mobile advertising to offline sales.
At StrikeAd, we believe that geo marketing and locations based data is the key to reaching the right audience at the right time and the right place. But we also believe that the wealth of locations data matched to user IDs that can be extracted from mobile ad campaigns can be leveraged to users behaviours and mobile advertising to offline sales attributions.
So how do I know that the increase in sales from my 5th avenue store in November resulted from my mobile advertising campaign earlier in the month?
To help our clients answer such questions, we have chosen to work with Placed, the leader in location-driven insights and mobile ad intelligence. Placed provides the most complete understanding of consumers’ offline behaviors by measuring billions of locations across the world’s largest opt-in mobile location panel.
By integrating with the Placed attribution product, we can now enable our clients to measure the impact of mobile ads bought through our platform on In-Store Visits. Indeed, Placed works with a very large panel of shoppers and mobile applications in the US, and are able to observe their panellist activity and determine the impact of the ad exposure to the consumers’ real world behaviors.
Working with Placed contributes to our effort to embrace and support the growth of geo-marketing and we believe that mobile RTB, layered with data collected from the real world can help marketers to reach and analyse shoppers’ behaviors.
Alex is an experienced mobile advertising entrepreneur, leading the strategic direction and day to day running of StrikeAd from the New York office. Prior to founding StrikeAd, Alex launched and ran Unanimis (Orange), and also seeded the strategy that led to the launch of OpenX, and led its subsequent funding by Index and Accel.
Gavin is responsible for the international commercial teams in EMEA and APAC, as well as the global business development, product, client services and operations teams. Before joining StrikeAd, Gavin was Millennial Media’s first international employee, and was responsible for establishing the company in EMEA. He has previously held roles at Advertising.com and PwC.
Jay leads the global financial operations and corporate governance functions for StrikeAd. Before joining the team Jay was the Director of Web Finance and Operations at Brooks Brothers Group. Amongst other roles, he previously co-founded Traffiq (an online SaaS platform).
Andrew is Vice President of Sales EMEA, based in London, and oversees a team working on client acquisition and retention. His roles over the past 9 years in sales have included three years at Yahoo! as a Sales Manager and Sales Director at Struq which became one of the UK’s leading adtech start ups.
Ryan is experienced in helping early stage start-ups grow and was employee #1 of the Americas, leading the expansion of the Americas business of StrikeAd from the Global HQ in New York City. He now leads our APAC team, based in Singapore. Prior to StrikeAd, Ryan was an early stage employee at Collective Inc.